Conferences: Are They Really Worth It for Letting Agents?
- Milton Jannusch
- Jun 24
- 3 min read
Every year, property professionals across the UK flock to industry conferences promising inspiration, innovation, and networking gold. But between ticket prices, travel costs, and time off the tools, many letting agents are left asking:
👉 Are conferences actually worth it — or just a glorified day out?
At Pro Property London, we’ve attended our fair share of lettings, PropTech, and property events — and we believe the value of a conference comes down to three things: timing, intention, and follow-through.
Let’s unpack whether it’s worth stepping away from your portfolio for a day or two — and how to make it count if you do.
🎤 What Property Conferences Claim to Offer
Every conference has a similar pitch:
🧠 “Learn from industry experts”
🤝 “Meet suppliers and partners”
🔮 “Discover the future of lettings and PropTech”
📣 “Get exclusive updates on legislation and compliance”
And to be fair, many do deliver on those promises — but not always in the way that brings direct, measurable ROI.
🤔 So... Do They Actually Provide Value?
Here’s where we stand:
✅ YES — When You Go with Purpose
Letting agents can extract serious value when they attend with the right mindset.
You Get Early Access to Industry Trends Want to know how others are preparing for the Renters Reform? What PropTech is solving turnover issues? Conferences give you a sneak peek at where the market’s heading.
You Can Shortcut Your Supplier Decisions Instead of a dozen sales calls and Zoom demos, meet ten suppliers face-to-face in one afternoon. Test platforms, ask tough questions, and compare solutions in real-time.
You Build Referral Relationships The best deals don’t come from brochures — they come from conversations over coffee. Agents who network well build alliances, cross-referrals, and partnerships that pay off long after the event ends.
You Reconnect with the Bigger Picture Sometimes we get so stuck in day-to-day management that we lose sight of the bigger game. Conferences can re-energise your goals and give clarity to your next moves.
❌ BUT — There’s a Catch
Conferences aren’t magic. You can attend every breakout session, snap every selfie with a speaker, and still leave with nothing of real value if you don’t do anything with it.
Here’s what to avoid:
Attending without a plan ("Let’s just see what’s there")
Not following up with connections
Sitting through generic keynotes without asking: “What does this mean for me?”
Missing the sessions that matter most for lettings teams (legislation, automation, tenant experience, etc.)
🧭 How Letting Agents Can Maximise Conference ROI
To get the most out of your next industry event:
✅ Set an intention before you go→ "I want to meet three PropTech suppliers that solve X."→ "I want to learn how other agencies are managing turnover post-reform."→ "I want to connect with compliance experts to bulletproof our landlord offering."
✅ Book in conversations ahead of time→ Check who’s exhibiting. Reach out on LinkedIn. Have real meetings.
✅ Send the right team members→ Business owner looking to scale? Send your ops manager too.→ Got a junior negotiator? Conferences are great upskilling tools.
✅ Have a debrief after→ What did you learn? What’s worth implementing? What was fluff? Create a list. Action it.
📍 Our Take at Pro Property London
We believe lettings conferences are worth it — if you go for the right reasons and take action afterward.
We’ve made valuable supplier partnerships, learned early about policy shifts, and stayed ahead of the market by being present and proactive at the right events.
🚀 What We’d Love to See More Of
More agent-led panels sharing what’s actually working
Practical, no-fluff sessions on tenant retention, turnover management, and compliance
Supplier demos that solve real operational pain — not just shiny dashboards
Networking zones that encourage real connections (not just business card drops)
📢 Thinking of attending your next conference or exhibition?
If you’re looking to:
✔️ Modernise your inspection and inventory process
✔️ Digitise your compliance checks
✔️ Improve documentation before reform hits
Let’s grab a coffee at the next one.
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